Mail Order Moonlighting - Revised Edition

Price : RM100 (Limit Stock)

Author : Cecil C. Hoge, Sr
Publish & Page :1988/359 page
Publisher :Ten Sped Press, Berkeley, CA, USA
ISBN : ISBN : 0-89815-222-4
Condition : Still good
KOD : EB10

----------------------
Synopsis :
New Revised Edition of the book that tells you how to start your own business in weeks, from home in your spare time, at your own pace and with little or no risk ... all you need to create capital, increase your income, gradually change careers or even make a fortune.

How i used it to start my own mail order business and to raise $ 120,000 to get rid of my money worries.

It told me what to sell, how to sell, how to start at home, part time, off my kitchen table.
* Doubled our inquiries
* Converted 12% to orders
* Went to 4-5 ads each magazine
* Raised average order to $65

"1 imagine my copy of Mail Order Moonlighting is the most market up one of all 100,000 in use. I just can't say enough about it. Realistic. No phony promises. Full of meat, full of ideas, tips, suggestions.How to write paraphrased copy was the most useful. Covers finding things to sell, how to research sale ideas, copy, production, use of radio and tv, testing, how to buy publication ads, direct mail, all services needed, managing overhead, selling more to customers. If you can afford one book only, this is it. Don't buy it to read, buy it to study, It works".
- Charles Margolis and his brother Morris own the Speedy Full Service Graphics Company of Cleveland, Ohio.

CONTENT :

Books I : WELCOME TO MAIL ORDER
Chapter 1 : Rollercoaster
Chapter 2 : Great Expectations
Chapter 3 : A Quick Zoom Close-Up
Chapter 4 : The Key Ingredient
Chapter 5 : You And Mail Order
Chapter 6 : The New Pioneers
Chapter 7 : Making IT in Mail Order

Books II : THE EXPANDING UNIVERSE
Chapter 1 : The First Mail Order Misunderstanding
Chapter 2 : How to be a Mail Order Detective
Chapter 3 : Each to his Own
Chapter 4 : Surprise Hits
Chapter 5 : Item Decisions
Chapter 6 : Finding Items to Sell Items
Chapter 7 : Item Conclusions

Book III : MAIL ORDER PERSUASION
Chapter 1 : The Catapult
Chapter 2 : The Beginnings of Inspiration
Chapter 3 : 90% Perspiration
Chapter 4 : Emotion in Persuasion
Chapter 5 : Increasing and Speeding Mail Order Desire
Chapter 6 : The Elements
Chapter 7 : Putting it All Together
Chapter 8 : Producing Finished Ads
Chapter 9 : Translating a "Hit"
Chapter 10 : Direct Mail

Chapter 11 : Specialized Mail Order Sales
Chapter 12 : Pulling Money From the Air
Chapter 13 : The Mail Order Gold Mine
Chapter 14 : The Experts
Chapter 15 : The Money-Making Laboratory

Book IV : SELECTION AND NEGOTIATION
Chapter 1 : Psychology by the Numbers
Chapter 2 : Split-Run University
Chapter 3 : Moonlighter Adventures in Space
Chapter 4 : Buying Direct Mail Advertising
Chapter 5 : The Time Bazaar
Chapter 6 : The Hybrid Media
Chapter 7 : Barter Advertising
Chapter 8 : Mail Order War

Book V : NUTS AND BOLTS
Chapter 1 : Alone or Together
Chapter 2 : Simplest Starting
Chapter 3 : Organizing For Growth
Chapter 4 : Overhead
Chapter 5 : Moonlighter Math
Chapter 6 : Safest Growth
Chapter 7 : Policy Decisions
Chapter 8 : Mail Order Negotiation
Chapter 9 : Keeping Customers Happy
Chapter 10 : Creating The Business You Desire
Chapter 11 : Mail Order Money Troubles
Chapter 12 : The Mail Order Revolution
--------------------